Selling your home is one of the most important decisions you will make in your life. How much is it REALLY worth? How long will it take to sell? How do you handle buyers making undesirable offers?
As a top Larchmont, Mamaroneck, New Rochelle, and Rye area real estate agent with years of experience and a proven track record, it is my job to guide you through this complicated process, from beginning to end. I want you to get the maximum value for your home, within YOUR time frame. The complete business/marketing plan I will create for your home is extensive; however, I have listed below a few key components of the full program that I will do to market and sell your home:
Comparative Market Analysis
Buyers want to buy your home for as little as possible! Through detailed comparisons between your home and recently sold homes, and other properties currently on the Larchmont, Mamaroneck, New Rochelle, and Rye market, together we can determine what your home is really worth in today's confusing market. In the industry this is called a Comparative Market Analysis or CMA. I will do this for you, for free. Here is a great article about pricing properly for today's market.
Online Marketing Campaign
Almost 90% of buyers today research homes and the areas they want to live in online before even contacting an agent. If your home is not promoted properly online, you will not sell it! This entails more than just placing it in online directories. A proper online marketing campaign requires selecting the sites with the most website traffic (and qualified buyers) and then monitoring these placements to measure results and make changes where necessary. As a former executive in highly successful technology companies I know how to harness the power of the Internet to your advantage.
I will be immediately placing your home on over 50 of the best real estate sites to ensure your success. These sites include but are not limited to Realtor.com, Google, Yahoo, Harmon Homes, Coldwell Banker, and many other top national and international sites.
Coldwell Banker Network
Coldwell Banker is a unique company in that it offers all the benefits and market knowledge of a local boutique agency as well as the resources and agent network of a global company. Coldwell Banker currently is operating with over 100,000 agents, 3,600 offices and in over 37 countries. When I list your home it will be immediately promoted to this active network of agents. Additionally, through our Cartus Relocation division your home will be shown to agents who are already working with qualified buyers relocating to our area. Cartus is one of the premier relocation companies and handles close to 50% of all US corporate relocations so this network guarantees exposure to a large captive buyer audience that we know wants to live in our area!
Immediate Action
Promoting your home online and to the Coldwell Banker Network is useless if we do not respond to interested parties immediately. Today’s online consumers demand a quick and professional response to requests about properties they are evaluating. With Coldwell Banker’s Lead Router system and the instant text message service I utilize on other sites, I will be notified within minutes if a prospective buyer or agent requests more information about your home. I will then be able to respond in a fast and efficient manner with the appropriate information and track that lead until we verify if they are a real buyer with an offer.
Home Warranty and Concierge Service
I often provide a home warranty on my listings as a way to protect the seller and add value to the home for prospective buyers. This warranty covers all the major systems and appliances in the home while you list and then transfers to the buyer at closing. You will also have full use of the Coldwell Banker Concierge program in the event you need assistance finding qualified and prescreened service providers to assist with your move.
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